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什么叫大数据营销?需不需要做大数据营销?

发表日期:2019-10-18 14:33:06 文章编辑: 文章来源:www.kaiqinet.com 浏览次数:1584

精准营销定义:

Definition of precision marketing:


大数据营销(Precision marketing)就是说在精确定位的基本上,借助现代科技方式创建人性化的消费者沟通交流保障体系,保持公司可量度的成本低扩张之路,是有心态的互联网营销策略中的关键见解其一。大数据营销相对性于通常的互联网营销,更加注重精确、可考量和高回报率。

Big data marketing is one of the key insights in the Internet marketing strategy with a mindset, which is to create a humanized consumer communication and communication guarantee system with the help of modern technology and maintain the company's measurable cost and low expansion. Compared with internet marketing, big data marketing pays more attention to accuracy, consideration and high return.


核心思想:

Core idea:


1、大数据营销就是说根据可量化分析的精准的产品定位技术性攻克市场营销观念精准定位只有判定的局限性;

1. Big data marketing is to overcome the limitation of accurate positioning of marketing concept based on the precise product positioning technology of quantitative analysis.


2、互联网营销借助出色的数据库、无线通信网络性及当今高度分散物流货运等方法保证和顾客的经常性个性化交流与沟通,使推广营销超出可度量、可监管等精准要求。解决了传统式广告词沟通交流的高成本费拘束,使公司成本低

2. Internet marketing ensures regular and personalized communication with customers by means of excellent database, wireless communication network and highly dispersed logistics and freight transportation, which makes the promotion and marketing exceed the precise requirements of measurability and supervision. It solves the high cost constraint of traditional advertising words communication and makes the cost of the company low.


3、大数据营销的系统软件方式维持了公司和顾客的紧密互动交流沟通交流,进而持续考虑顾客个性化要求,创建平稳的公司忠诚目标消费群体,保持顾客链式反应升值,进而超过公司的长期性平稳髙速发展趋势的要求。

3. The system software mode of big data marketing maintains the close interaction and communication between the company and customers, and then continuously considers the personalized requirements of customers, creates a stable target consumer group of the company's loyalty, maintains the appreciation of customer chain reaction, and then exceeds the requirements of the company's long-term stable and high-speed development trend.

4、大数据营销依靠当代高效率广分散化货运物流使公司解决复杂的正中间方式阶段及对市场营销观念控制模块式营销推广组织架构的依靠,保持了个性化关爱,巨大减少了营销推广成本费。

4. Big data marketing relies on modern high-efficiency and widely decentralized freight logistics, which enables the company to solve the complex stage of positive and intermediate mode and rely on the marketing concept control module marketing and promotion organization structure, maintain personalized care, and greatly reduce the cost of marketing and promotion.


5、与现今大数据营销思路相辅相成。

5. It is complementary to the current big data marketing ideas.


需不需要做大数据营销?

Need to do big data marketing?

通俗化的讲大数据营销就是说用各种各样互联网技术方式,将营销推广信息内容消息推送给精确总体目标受众人群,让钱用在“刃口”上。

The popularization of big data marketing is to use various Internet technologies to push the marketing information content to the accurate overall target audience, so that the money can be used on the "edge".


1、可量化分析。传统式的营销推广精准定位具备局限,借助现代科技精准定位销售市场的大数据营销,可量化分析营销推广的結果,因此比通常的互联网营销实际效果更强;

1. Quantitative analysis. The traditional precise positioning of marketing and promotion has its limitations. With the help of modern technology, the big data marketing of sales market can be precisely positioned, and the results of marketing and promotion can be quantitatively analyzed, so the actual effect of marketing is stronger than that of Internet marketing.


2、可量度、可管控。传统式的广告词沟通交流成本增加,公司愿意根据成本低超过持续增长本质不太可能,大数据营销依靠的是数据库系统、网络通信技术性及当代高宽比分散化货运物流等方式,确保了与顾客的长期性人性化沟通交流,使結果可量度;

2. Measurable and controllable. The cost of traditional advertising words communication increases, and it is impossible for the company to be willing to exceed the sustainable growth based on the low cost. Big data marketing relies on database system, network communication technology and modern high and wide-scale decentralized freight logistics and other ways to ensure long-term human communication with customers, so that the results can be measured;


3、维持公司和顾客的互动交流沟通交流。开发顾客的成本费比保持顾客的成本费要高,大数据营销出示的系统软件方式能够确保公司和顾客的长期性沟通交流,进而持续考虑顾客的要求,提升客户黏度;

3. Maintain the interactive communication between the company and customers. The cost of developing customers is higher than that of maintaining customers. The system software presented by big data marketing can ensure the long-term communication between the company and customers, and then continuously consider the requirements of customers and improve the viscosity of customers.


4、简单化全过程。大数据营销依靠现代科学技术方式,保持高效率营销推广,简单化了正中间的阶段,摆脱了市场营销观念控制模块,使营销推广成本费大幅度降低。

4. Simplify the whole process. Big data marketing relies on modern science and technology, maintains high efficiency marketing promotion, simplifies the middle stage, gets rid of the control module of marketing concept, and greatly reduces the cost of marketing promotion.

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