发表日期：2019-10-18 14:33:06 文章编辑： 文章来源:www.kaiqinet.com 浏览次数：1953
Definition of precision marketing:
Big data marketing is one of the key insights in the Internet marketing strategy with a mindset, which is to create a humanized consumer communication and communication guarantee system with the help of modern technology and maintain the company's measurable cost and low expansion. Compared with internet marketing, big data marketing pays more attention to accuracy, consideration and high return.
1. Big data marketing is to overcome the limitation of accurate positioning of marketing concept based on the precise product positioning technology of quantitative analysis.
2. Internet marketing ensures regular and personalized communication with customers by means of excellent database, wireless communication network and highly dispersed logistics and freight transportation, which makes the promotion and marketing exceed the precise requirements of measurability and supervision. It solves the high cost constraint of traditional advertising words communication and makes the cost of the company low.
3. The system software mode of big data marketing maintains the close interaction and communication between the company and customers, and then continuously considers the personalized requirements of customers, creates a stable target consumer group of the company's loyalty, maintains the appreciation of customer chain reaction, and then exceeds the requirements of the company's long-term stable and high-speed development trend.
4. Big data marketing relies on modern high-efficiency and widely decentralized freight logistics, which enables the company to solve the complex stage of positive and intermediate mode and rely on the marketing concept control module marketing and promotion organization structure, maintain personalized care, and greatly reduce the cost of marketing and promotion.
5. It is complementary to the current big data marketing ideas.
Need to do big data marketing?
The popularization of big data marketing is to use various Internet technologies to push the marketing information content to the accurate overall target audience, so that the money can be used on the "edge".
1. Quantitative analysis. The traditional precise positioning of marketing and promotion has its limitations. With the help of modern technology, the big data marketing of sales market can be precisely positioned, and the results of marketing and promotion can be quantitatively analyzed, so the actual effect of marketing is stronger than that of Internet marketing.
2. Measurable and controllable. The cost of traditional advertising words communication increases, and it is impossible for the company to be willing to exceed the sustainable growth based on the low cost. Big data marketing relies on database system, network communication technology and modern high and wide-scale decentralized freight logistics and other ways to ensure long-term human communication with customers, so that the results can be measured;
3. Maintain the interactive communication between the company and customers. The cost of developing customers is higher than that of maintaining customers. The system software presented by big data marketing can ensure the long-term communication between the company and customers, and then continuously consider the requirements of customers and improve the viscosity of customers.
4. Simplify the whole process. Big data marketing relies on modern science and technology, maintains high efficiency marketing promotion, simplifies the middle stage, gets rid of the control module of marketing concept, and greatly reduces the cost of marketing promotion.